Completing Your A2P Registration in Noddle

This article walks you through the full A2P registration process in Noddle — from Brand registration to Campaign approval — so your SMS can be sent and received without carrier filtering.

Step 1: Brand Registration

Your Brand tells carriers who you are.

Go to Settings > Phone System > Trust Center.
Click Register Brand.
Choose your registration type:
- Standard — requires a business EIN (Employer Identification Number)
- Sole Proprietor — for individuals without an EIN; uses phone-based OTP verification
Fill in your business details:
- Legal business name (exactly as it appears with the IRS)
- EIN (Standard) or personal info (Sole Proprietor)
- Business type, website URL, address
- Contact name and email
Submit. Brand approval typically takes 1–3 business days.

⚠️ Your website must have a publicly accessible Privacy Policy and Terms of Service page before you submit. Carriers will check.

Step 2: Campaign Registration

Once your Brand is approved, Noddle will prompt you to register a Campaign. Your Campaign describes what you're texting about.

Go to Settings > Phone System > Trust Center > Brands & Campaigns.
Click the Campaigns tab, then Create Campaign.
Fill in:

Campaign Use Case

Select the category that best matches your messaging. Common options:

Marketing — promotions, offers, announcements
Customer Care — support and service messages
Account Notification — appointment reminders, confirmations
Mixed — if you send multiple types of messages

Use Case Description

Write 1–2 sentences explaining exactly what you'll send and who receives it.

Good example: "This campaign sends appointment reminders and promotional offers to clients who have opted in via our website booking form."

Sample Messages

Provide two real sample messages you plan to send. Both must:

Include your business name
Include opt-out language: "Reply STOP to unsubscribe"
Match the declared use case
Not include custom field tokens (e.g., don't write {{contact.first_name}} in samples)

Sample 1 (Promotional): "Hi! [Business Name] here — book this week and get 20% off your first session. Reply STOP to opt out."

Sample 2 (Transactional): "[Business Name]: Your appointment is confirmed for Tuesday at 2pm. Reply STOP to unsubscribe."

Carriers require proof that your contacts have opted in to receive texts.

Opt-In Method

Describe how contacts agree to receive texts. Common methods:

Web form with a checkbox
Verbal consent (provide a script)
Keyword opt-in (e.g., text JOIN to your number)

If using web forms, your opt-in checkbox must:

Be unchecked by default — pre-checked boxes are not compliant
Be optional — if phone number is required, SMS consent cannot also be required
Use separate checkboxes for marketing vs. non-marketing texts

Required marketing checkbox language:

"I consent to receive marketing text messages, about special offers, discounts, and service updates, from [YOUR BUSINESS NAME] at the phone number provided. Message frequency may vary. Message & data rates may apply. Text HELP for assistance, reply STOP to opt out."

Required non-marketing checkbox language:

"I consent to receive non-marketing text messages from [YOUR BUSINESS NAME] about [your use case]. Message frequency may vary, message & data rates may apply. Text HELP for assistance, reply STOP to opt out."

Step 4: Privacy Policy & Terms of Service Requirements

Your website's Privacy Policy must include this exact paragraph:

"No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties."

Your Terms of Service must include all six of the following:

Your program/business name
A brief description of the types of messages subscribers can expect
How to opt out (e.g., "Text STOP to cancel")
"Carriers are not liable for delayed or undelivered messages."
"Message and data rates may apply. Message frequency varies."
A link to your Privacy Policy

After submitting your Campaign, it enters a Pending status while carriers manually review it. This typically takes a few business days. Do not send A2P messages until the Campaign status shows Approved.

If your Campaign is rejected, contact Noddle support. Resubmissions are free — but the initial $15.75 vetting fee is non-refundable.

Common Rejection Reasons

Sample messages don't include opt-out language
Pre-checked consent boxes on your form
Privacy Policy missing the required SMS paragraph
Use case description is vague or doesn't match samples
Business name on the form doesn't match the registered brand name