Legal

Privacy Policy

Effective Date: July 10, 2026

This Privacy Policy explains how Arrival Creative ("Arrival Creative," "we," "us," or "our") collects, uses, discloses, and protects information in connection with Noddle, including the Noddle website, platform, software, tools, forms, calendars, communications features, CRM features, automations, payment and invoicing tools, and related services (collectively, the "Service").

By using Noddle, visiting our website, creating an account, submitting information through a form, or otherwise interacting with the Service, you agree to the practices described in this Privacy Policy.

1. Overview

Noddle is a business software platform that helps organizations manage customer relationships, contacts, communications, calendars, forms, pipelines, automations, email marketing, SMS messaging, invoicing, payments, social media planning, and related operational workflows.

Because Noddle is used by businesses and organizations to manage their own contacts, customers, leads, subscribers, staff, and communications, this Privacy Policy covers two broad categories of information:

  • Account and business information we collect from Noddle users and prospective users.
  • Customer Data that Noddle users upload, collect, store, send, or process through the Service.

2. Information We Collect

We may collect the following categories of information.

Account and Contact Information

When you create an account, request access, contact us, submit a form, or communicate with us, we may collect:

  • Name
  • Business or organization name
  • Job title or role
  • Email address
  • Phone number
  • Mailing address or business address
  • Website URL
  • Login credentials or authentication information
  • Account preferences
  • Support requests and communications

Business Profile and Setup Information

To configure Noddle for your business or organization, we may collect:

  • Business name
  • Business address
  • Business phone number
  • Website URL
  • Logo, brand colors, fonts, and other branding assets
  • Primary contact information
  • Team member names and email addresses
  • Domain and DNS-related setup information
  • Sending domain details
  • Calendar, payment, form, and integration preferences

Customer Data Processed Through Noddle

Noddle users may upload, import, collect, store, or process information about their own contacts, customers, leads, subscribers, donors, patients, clients, prospects, staff, or other individuals. This may include:

  • Names
  • Email addresses
  • Phone numbers
  • Mailing addresses
  • Tags, notes, segments, and custom fields
  • Form submissions
  • Calendar bookings
  • Communication history
  • Email and SMS messages
  • Call logs
  • Pipeline and opportunity records
  • Invoice, payment, order, or donation-related information
  • Files or attachments
  • Automation activity
  • Website, funnel, landing page, or form interaction data

Noddle users are responsible for ensuring they have the required rights, notices, permissions, and consents to collect and process Customer Data through the Service.

Payment and Billing Information

If you purchase or pay for Noddle or use payment-related features, we or our third-party payment processors may collect:

  • Billing contact information
  • Billing address
  • Payment method details
  • Transaction history
  • Invoice details
  • Subscription information
  • Payment status
  • Tax-related information where applicable

Payment processing may be handled by third-party providers such as Stripe or other payment processors. We do not control those providers' privacy or security practices.

Communications Information

If you use Noddle to send or receive communications, we may process information related to:

  • Emails
  • SMS messages
  • Phone calls
  • Voicemails
  • Appointment reminders
  • Marketing messages
  • Transactional messages
  • Conversation history
  • Opt-in and opt-out records
  • Delivery, bounce, unsubscribe, STOP, HELP, and carrier response data

Technical and Usage Information

When you use the website or Service, we may collect technical and usage information, such as:

  • IP address
  • Device type
  • Browser type
  • Operating system
  • Pages viewed
  • Links clicked
  • Referring URLs
  • Session activity
  • Login activity
  • Feature usage
  • Error logs
  • Approximate location derived from IP address
  • Cookies, pixels, local storage, and similar tracking technologies

3. How We Use Information

We may use information to:

  • Provide, operate, maintain, and improve Noddle.
  • Create and manage accounts.
  • Configure business profiles, sub-accounts, forms, calendars, automations, templates, integrations, and communication tools.
  • Process Customer Data on behalf of Noddle users.
  • Send emails, SMS messages, calls, reminders, notifications, and other communications requested or configured by users.
  • Provide customer support.
  • Process payments, invoices, subscriptions, and billing.
  • Verify domains, business information, sending settings, or account details.
  • Monitor security, prevent fraud, and protect the Service.
  • Troubleshoot errors, outages, deliverability issues, or integration failures.
  • Improve usability, features, documentation, workflows, and performance.
  • Communicate about updates, support, billing, administrative matters, and changes to our policies.
  • Enforce our Terms and Conditions.
  • Comply with legal obligations, carrier requirements, payment processor requirements, and applicable regulations.

4. SMS, Phone, and Messaging Privacy

Noddle may allow users to send and receive SMS messages, phone calls, and other communications. Users are responsible for obtaining legally required consent before sending messages or making calls through Noddle.

For SMS programs:

  • Message and data rates may apply.
  • Message frequency varies.
  • Contacts may opt out by replying STOP.
  • Contacts may request help by replying HELP.
  • Carriers are not liable for delayed or undelivered messages.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5. Cookies and Tracking Technologies

We may use cookies, pixels, tags, local storage, analytics tools, and similar technologies to:

  • Operate and secure the website and Service.
  • Keep users logged in.
  • Remember preferences.
  • Understand website and product usage.
  • Improve performance and user experience.
  • Measure marketing and website effectiveness.
  • Detect fraud, abuse, or security issues.

You may be able to disable cookies through your browser settings, but some parts of the Service may not function properly without them.

6. How We Share Information

Service Providers and Subprocessors

We may share information with vendors, contractors, infrastructure providers, support providers, hosting providers, analytics providers, communication providers, email providers, SMS carriers, phone providers, payment processors, automation providers, and other service providers who help us provide Noddle. These providers may process information only as needed to provide services to us or to support the Service.

Third-Party Integrations

If you connect Noddle to third-party services, such as email providers, calendar providers, payment processors, website platforms, social media platforms, automation tools, or other integrations, information may be shared with those services according to your settings and the permissions you authorize. Your use of third-party services is governed by their own terms and privacy policies.

User-Directed Sharing

We may share information when a Noddle user directs us to do so, such as when sending an email, SMS, invoice, form submission, booking confirmation, notification, webhook, automation, or integration event.

Legal and Compliance Reasons

We may disclose information if we believe it is necessary to:

  • Comply with law, regulation, subpoena, court order, or legal process.
  • Respond to lawful requests from public authorities.
  • Enforce our Terms and Conditions.
  • Protect the rights, safety, security, and property of Arrival Creative, Noddle, users, customers, or others.
  • Detect, prevent, or investigate fraud, abuse, security incidents, or technical issues.
  • Satisfy carrier, email provider, payment processor, or platform compliance requirements.

Business Transfers

If Arrival Creative or Noddle is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar transaction, information may be transferred as part of that transaction, subject to appropriate protections where required.

7. How We Do Not Share Information

We do not sell personal information in the ordinary sense of exchanging it for money.

We do not share SMS opt-in data or consent information with third parties or affiliates for their own marketing or promotional purposes.

We do not use Noddle users' Customer Data to independently market to their contacts unless separately authorized.

8. Customer Data and User Responsibilities

Noddle users are responsible for the Customer Data they collect, upload, import, store, send, or process through the Service.

As a Noddle user, you are responsible for:

  • Providing legally required notices to your contacts, customers, leads, subscribers, and website visitors.
  • Obtaining required consent for email, SMS, phone calls, marketing, tracking, and data processing.
  • Maintaining your own privacy policy and terms where required.
  • Honoring unsubscribe, STOP, opt-out, deletion, access, and correction requests where applicable.
  • Keeping your contact lists accurate and lawfully obtained.
  • Avoiding the use of purchased, scraped, rented, or improperly obtained contact lists.
  • Complying with privacy, marketing, consumer protection, communications, and data protection laws that apply to your business.

Noddle is a tool. It does not replace your responsibility to operate your business lawfully.

9. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect information from unauthorized access, loss, misuse, disclosure, alteration, or destruction.

However, no system is perfectly secure. We cannot guarantee absolute security of information transmitted to, stored in, or processed through the Service.

You are responsible for:

  • Keeping login credentials secure.
  • Using strong passwords.
  • Enabling multi-factor authentication where available.
  • Managing user permissions carefully.
  • Removing access for former employees, contractors, or team members.
  • Promptly notifying us if you suspect unauthorized access or account compromise.

10. Data Retention

We retain information for as long as reasonably necessary to:

  • Provide the Service.
  • Maintain user accounts.
  • Support billing, tax, accounting, and legal obligations.
  • Resolve disputes.
  • Enforce agreements.
  • Maintain security.
  • Comply with laws, carrier rules, payment processor requirements, and platform requirements.
  • Support legitimate business operations.

Customer Data may be retained according to account settings, technical limitations, backup schedules, legal obligations, and operational needs. If your account is terminated, we may delete or restrict access to Customer Data according to our retention practices and applicable law.

11. Data Access, Correction, and Deletion

Depending on your location and applicable law, you may have rights to:

  • Access personal information.
  • Correct inaccurate information.
  • Delete information.
  • Object to certain processing.
  • Restrict certain processing.
  • Request portability of certain information.
  • Opt out of certain marketing communications.
  • Withdraw consent where processing is based on consent.

To make a request, contact us using the information below.

If your information is controlled by a business or organization that uses Noddle, you should contact that business or organization directly. We may act as a service provider or processor for that Noddle user and may refer your request to them.

12. Marketing Communications

We may send administrative, transactional, support, billing, and service-related communications. These are necessary for the operation of the Service and may not always include an unsubscribe option.

We may also send marketing communications where permitted by law. You may opt out of marketing emails by using the unsubscribe link or contacting us.

Opting out of marketing communications does not prevent us from sending account, billing, legal, security, or service-related messages.

13. Children's Privacy

Noddle is intended for business use and is not directed to children under 13. We do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information to us, contact us and we will take appropriate steps to delete it where required.

14. International Users

Noddle is operated from the United States. If you access or use the Service from outside the United States, your information may be transferred to, stored in, or processed in the United States or other countries where our service providers operate.

Data protection laws in those countries may differ from the laws where you live.

15. California and State Privacy Rights

Depending on your location and applicable law, you may have additional privacy rights under state privacy laws, including rights to access, correct, delete, or opt out of certain uses of personal information.

We do not knowingly sell personal information for money. If our use of cookies or advertising technologies is considered a "sale" or "sharing" under applicable law, you may have the right to opt out where required.

To exercise applicable privacy rights, contact us using the information below.

16. Third-Party Links and Services

The Service may include links to third-party websites, apps, integrations, platforms, payment processors, social media sites, calendar providers, email providers, SMS carriers, or other services.

We are not responsible for the privacy practices, security, content, or policies of third-party services. Review their privacy policies before using them or sharing information with them.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the Effective Date above or provide notice where required.

Your continued use of Noddle after an updated Privacy Policy becomes effective means you acknowledge the updated policy.

18. Contact

If you have questions about this Privacy Policy or want to make a privacy request, contact:

Arrival Creative

Email: hello@arrivalcreative.com

Website: www.trynoddle.com