Getting Started with Smart Lists

Smart Lists are one of the most powerful features in Noddle. Instead of manually maintaining a list of contacts, a Smart List automatically stays up to date based on rules you define. Add a tag to a contact, and they appear in the right Smart List instantly.

What Is a Smart List?

A Smart List is a dynamic, filter-based contact list that updates in real time. You define the conditions — Noddle handles the rest.

Examples of Smart Lists you might create:

All contacts tagged "Hot Lead"
Contacts who opened an email in the last 30 days
Customers in a specific city or ZIP code
Anyone who hasn't been contacted in over 60 days

Create Your First Smart List

Go to Contacts in the left menu.
Click + Add Smart List (near the top of the contact list view).
On the right side of the screen, select one or more filters from the dropdown.
After choosing a filter, fill in the required details and click Apply.
To add additional conditions, click AND to stack another filter.
When your filters are set, click Create to save the Smart List.

Your Smart List will now appear in the sidebar under Contacts and will update automatically as contacts meet or stop meeting your criteria.

Smart List vs. Static List

	Smart List	Static List
Updates automatically	✅ Yes	❌ No
Based on filters/rules	✅ Yes	❌ No
Good for ongoing segments	✅ Yes	Only with manual upkeep
Good for one-time sends	✅ Can be used	✅ Yes

Sending Email Campaigns to a Smart List

When you schedule an email campaign to a Smart List, the list is evaluated at the time of sending — not when you schedule it. This means any new contacts who meet the criteria before send time will be included automatically.

Why Use Smart Lists?

Save time — no more manually updating lists
Better targeting — group contacts by behavior, status, or engagement
Power your automations — trigger workflows based on Smart List membership
Always accurate — lists reflect your real data, updated continuously