Email Templates vs. Email Campaigns
The difference between reusable email templates and one-time campaign sends.
Before sending your first email in Noddle, it's worth understanding the difference between two key concepts: Templates and Campaigns.
Email Templates
A template is the design and content of an email — the layout, copy, images, and branding. Think of it as a reusable building block.
- Templates live in Marketing > Emails > Templates
- You can create templates from scratch or start from Noddle's built-in template library
- A single template can be used to launch multiple campaigns
Templates are meant to be saved and reused. You design them once, then deploy them anytime.
Email Campaigns
A campaign is the actual send event — you take a template and deliver it to a specific audience at a specific time.
- Campaigns live in Marketing > Emails > Campaigns
- Each campaign is tied to one template
- You configure the recipient list, sender info, subject line, and timing per campaign
Campaigns are one-time or scheduled broadcasts. For recurring, trigger-based emails, use Automations instead.
Quick Comparison
| Template | Campaign | |
|---|---|---|
| What it is | Email design/content | A scheduled or immediate send |
| Where it lives | Marketing > Emails > Templates | Marketing > Emails > Campaigns |
| Can be reused | ✅ Yes | ❌ Each campaign is its own event |
| Requires an audience | ❌ No | ✅ Yes |
| Used for automation | ❌ No | ❌ No (use Automations instead) |
The Typical Workflow
- Create or choose a template in the Templates tab
- Launch a campaign from that template, selecting your audience and send time
- Review and send
💡 Tip: Build a library of reusable templates — promotions, newsletters, follow-ups — so you can launch campaigns quickly without starting from scratch each time.